A festival of fire held every January in Lerwick, in the Shetland Islands, to mark the islands' historical links with the Vikings. In the main ceremony a model of a Viking long ship is burned in the middle of the town. The lines in this design are inspired by the vikings’ weapons and shield as they rode their ships, and even the ocean waves themselves. May these socks mark an end to the harsh winter and welcome to the abundance of the coming spring.


Chup Socks exist in a special category of artisan produced, durable, and truly unique accompaniments to your hand-grade footwear. Extremely meticulous production out of Japan with the rare hand-linked toe and comprised of the finest durable yarns available make a Chup not just a sock, but an artful luxury heritage accessory.

Chup Up Helly Aa - White

  • Created by Japanese textile and sock manufacturing specialists Glen Clyde, Chup (“Classical Human’s Universal Peace”) specialises in earth-friendly, aboriginal-inspired hosiery.

    The label creates unique and bright knit designs with ethnic colors from all over the world. High quality frame knit socks woven with the best attention to detail. Hand finished in Japan at a rate of only 25 pairs a day. Widely considered as some of the best socks available.


    Go to CHUP socks brand page