KFC x Yunost
Russian streetwear brand Yunost has launched fashion collaboration with global fast food chain KFC.
Featuring sweatshirts, jackets, hoodies and, of course, socks, collection infuses the brand’s classic 90s silhouettes with vintage KFC logos - as well Cyrillic rendering of the fast food chain's name.
It debuted in a catwalk show in one of KFC’s Moscow restaurants, with models clutching buckets of chicken wings and fries.
The new range blends minimalist design and the KFC’s easily-recognisable colour scheme, said co-founder Maxim Ivanov.
“The idea of global brands collaborating with local labels from completely different industries inspired us to create this collection,” he said. “It’s experimenting with the underground.”