Kawaii Factory is a Russian brand of cute gifts and accessories, including, of course, cute and colorful socks.

The name of the brand reflects the love for everything kawaii, which in Japanese means "cute, beautiful".

The concept of the brand is that fashionable and proper things are not just imported and resold, but are born as a result of the creativity of artists who live in the same cultural and linguistic environment.


Kawaii Factory is committed to making items with designs and prints by interesting young artists and illustrators.